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🇪🇸 Deneva (ICON Multimedia)

Spain, Palencia ·Hybride ·Founded 2003

Spanish IoT AI Retail Transport Latin America
56/100
Global score
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Overview

Spanish Digital Experience Platform with 20+ years — 12,000 locations, 40,000+ display points, IoT integration and AI hyperpersonalization.

Deneva by ICON Multimedia (founded in Palencia, Spain, 2003) is a comprehensive Digital Experience Platform for automating and personalizing digital signage networks at scale. With 12,000+ locations and 40,000+ display points, Deneva serves transport, retail, QSR, hospitality, and banking in Spain and Latin America. The platform integrates IoT sensors (NFC, Lift & Learn), AI for hyperpersonalization, and audience analytics dashboards. Custom development available.

Detailed scores

Weighted sub-scores feeding the global rating.

Security certifications
54
Data sovereignty
51
SQL connectors
60
Offline resilience
65
Vertical modules
60
User permissions
49
Custom development
58
Enterprise auth
48
Reseller value
52
Value for money
55

Strengths

  • ✓20+ years of experience
  • ✓12,000 locations, 40,000+ display points
  • ✓IoT integration (NFC, Lift & Learn)
  • ✓AI hyperpersonalization
  • ✓Strong in Latin America

Limitations

  • −Primarily Spanish/LATAM market
  • −Limited presence in Central Europe
  • −Pricing not transparent

Key capabilities

ISO 27001 ✗
GDPR ✓
SOC 2 ✗
Offline standalone ✓
Public Swagger API ✗
Webhooks ✗
Room booking ✓
Wayfinding ✓
Menu board ✓
AI analytics ✓
4K support ✗
Custom development ✓
Native ESL ✗

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